PriceTek® Loans Home Equity

A demand-based price optimization platform.

Manage your way to maximized profitability with PriceTek® Loans for Home Equity

With the changing shape of Home Equity that has influenced the way borrowers shop, understanding where price elasticity exists and where it doesn’t is key to maximizing profitability.

Curinos’ PriceTek® Loans allows lenders to go beyond the LendersBenchmark® platform using competitive market intelligence data to create a more sophisticated and targeted rate strategy that align with origination targets, allowing lenders to balance and prioritize origination targets, credit risk distribution, and profitability.

Price Optimization

Market demand-based rate strategies tailored to maximize volume and profit.

Performance Monitoring

Weekly strategy performance updates driven from market volume.

Competitive Intelligence

Integration of LendersBenchmark origination and pricing analytics to capture funded rates in addition to offered rates.

Solution Highlights

  • Rate Optimization
  • Demand-Based Elasticity Curves
  • Customizable Tableau-Based BI Dashboards
  • Rate Management (Optional)
  • LendersBenchmark Integration
Rate Optimization

Market volume-based rate optimization allows clients to create niche home equity market opportunities based upon their relative market share and market size. Set the profitability targets, volume goals and credit-risk tolerance all in one price optimization tool.

Demand-Based Elasticity Curves

A discovered-hierarchical approach finds the pockets of customer elasticity and inelasticity

Customizable Tableau-Based BI Dashboards

Customizable dashboards provide a means for ongoing competitive intelligence and portfolio analysis so users can adjust strategies quickly

Rate Management (Optional)

Lender-specific rate management allows users to easily manage the entire rate grid, including all base rates and adders, in any combination up to full matrix pricing.

LendersBenchmark Integration

Leverages real-time market application and origination data from the consortium of LendersBenchmark clients to create competitive, market sensitive home equity rate sheets.


Lifetime Profitability
per $1B in Originations

Achieve 5-7bp NIM

Proven Track Record to Assist Lenders in Achieving Higher Incremental Net Interest Margin

Case Studies


IBERIABANK discusses how product and treasury
leverage PriceTek to collaborate on deposit decisions

Collaboration with KeyBank on next generation deposit optimization solution

What Our Clients Are Saying

With the added functionality of PriceTek’s Next Generation Optimizer, we are well-positioned to accelerate the growth of our customer base.

- Lionel Poudevigne Vice President,
Product Management Pricing and Forecasting at KeyBank

Our Insights

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.