PriceTek®
Commercial

Precision customer management

Manage your way to more profitable customer relationships

The commercial deposit market is opaque with high levels of exception pricing, challenging liquidity and product managers to set appropriate parameters and execute precision pricing daily.  PriceTek® Commercial is the leading application for commercial customer management. The platform intuitively guides you through today’s sea of data, uncovering key insights and creating a single source of truth for cross-functional teams to manage and improve the profitability and growth of commercial relationships.

Optimize Product And Pricing Decisions

Maximize deposit revenue with precision pricing on acquisition and existing portfolio balances.

Optimize balance/rate trade-off decisions across your portfolio based on underlying customer segment behavioral and price sensitivity modeling.

Understand Portfolio Performance

Uncover key underlying trends in your deposit portfolio by incorporating customized segmentation with our proprietary analytic algorithms. Compare granular deposit growth and rate performance to peers through Comparative Deposit Analytics (CDA), our benchmarking platform built with over $3T of account-level deposit data.

Increase Efficiency And Reduce Risk

Leverage PriceTek as an interactive data warehouse, with access to cleaned data and key metrics to support teams across pricing, treasury, marketing, ALCO, and more. Improve operational efficiency through customized, automated performance reporting, enabling your team to spend less time on number crunching and more time on value-added activities.

Solution Highlights

  • Bank Data Analytics
  • Vintage Analytics
  • Reporting and Custom Analytics
  • Scoring
  • Benchmarking
Bank Data Analytics

Investigate bank deposit performance and understand and explain underlying trends. This application also reveals pockets of upside opportunity through re-pricing and re-positioning of products.

Vintage Analytics

Analyze customer vintages to better understand the long-term and sustained success of newly acquired customers.

Reporting and Custom Analytics

View standard, or generate custom performance reports, which typically support the bank pricing committee and ALCO.

Scoring

Understand underlying customer behaviors concerning customer primacy, and leverage information for targeted customer outreach and pricing decisions.

Benchmarking

Compare granular deposit growth and rate performance relative to peers through Comparative Deposit Analytics (CDA), our benchmarking platform built with over $3T of account-level deposit data.

PriceTek® Commercial​ By The Numbers

3.2T
Deposits Tracked
180M
Accounts Under Management​
40+
Active Installations​

What Our Clients Are Saying

Lionel Poudevigne Vice President, Product Management Pricing and Forecasting

With the added functionality of PriceTek Next Generation Optimizer, we are well-positioned to accelerate the growth of our customer base.

KeyBank

Our Insights

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November 22, 2022

This Month in Retail Banking: Supermarket Retreat, Mortgage

Welcome to the November 2022 issue of “This Month in Retail Banking,” which examines the latest trends in branches, mortgages, account switching and digital capabilities
READ TIME: 7 MINS

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October 20, 2022

This Month in Retail Banking: Spending, Shopping and More

Welcome to the October issue of "This Month in Retail Banking" that explores a range of topics from fair lending to marketing spend.
READ TIME: 7 MINS

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August 18, 2022

This Month in Retail Banking: Customers Wake Up

Welcome to the August issue of This Month in Retail Banking
READ TIME: 8 MINS

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