Empowering Banks to Embed Market Intelligence into Modern Deal Pricing and Account Analysis Workflows
NEW YORK, NY – June 12, 2025 – Global pricing and billing platform leader SunTec Business Solutions today announced a strategic relationship with Curinos, a trusted provider of financial data intelligence and optimization solutions, to embed market insights directly into the core decision-making processes of banks and credit unions.
As financial institutions navigate heightened competition, margin pressure, and shifting customer expectations, the ability to act on more timely, accurate data has never been more essential. By integrating Curinos’ Treasury Management and Commercial Deposit Analyzer benchmarks within SunTec’s Modern Account Analysis and Deal Pricing products, this relationship gives banks and credit unions a new edge in pricing strategy—one that is more agile, smarter, and deeply rooted in market reality.
“Commercial banks are being asked to do more with less—win and retain business, defend margins, and move with agility,” said Amit Dua, President of SunTec. “Through this relationship with Curinos, we’re turning pricing into a strategic lever by putting market intelligence directly in the hands of treasury sales teams, product managers, and pricing officers—right within their workflows.”
Driving Precision Across the Pricing Lifecycle
Banks leveraging the combined power of SunTec and Curinos can expect transformative benefits across the revenue management lifecycle:
- Market-Aligned Deal Pricing: Relationship managers and treasury sales teams will have access to Curinos’ proprietary benchmarks while pricing complex commercial deals within SunTec’s platform, making negotiations more precise and data-backed.
- Data-Driven Product Strategy: Product managers can analyze revenue and profitability trends, benchmarked against the market, to refine pricing strategies and align offerings to institutional goals.
- Client-Level Impact Analysis: Proposed pricing changes can be evaluated at the customer level, allowing bankers to accept or reject changes before routing them for approval, bringing new levels of agility to pricing governance and client engagement.
“Banks need actionable data—not static dashboards,” said Margarita Vacanti, SVP, Head of Commercial Banking at Curinos. “Our relationship with SunTec delivers just that: embedded analytics where they matter most, at the point of decision. It’s about enabling smarter pricing, more confident renewals, and a tighter alignment between strategy and execution.”
About SunTec
SunTec is the world’s No. 1 pricing and billing company that creates value for enterprises through its Cloud-based products. More than 170 clients in 45+ countries rely on SunTec to provide hyper-personalized products, offers, pricing, loyalty programs, tax compliance, and billing for over 400 million end-customers. SunTec products are based on our cloud-native and cloud-agnostic, API first, micro-services-based proprietary platform, SunTec Xelerate and are delivered on premise, on private cloud and as SaaS. SunTec has global operations including the USA, UK, Germany, UAE, Singapore, Canada, Australia, and India.
For more information, please visit us at www.suntecgroup.com or email us at marketing@suntecgroup.com
About Curinos
Curinos is the leading provider of data, technology, and insights for the financial services industry, enabling institutions to make faster, smarter, and more profitable decisions. With over 1,500 clients globally, including nearly all the top 50 U.S. Banks and Credit Unions, Curinos provides solutions that combine vast, proprietary data with predictive analytics, enabling clients to make informed decisions that fuel strategic competitive advantage and drive sustainable performance improvement. A trusted partner to the industry and leading financial institutions around the world, Curinos helps uncover key opportunities that drive business growth.
Learn more at www.curinos.com or contact Sales@curinos.com for more information.
View the SunTec press release here.