Selected startups are using AI, behavioral science, and alternative data to expand access to financial tools and improve outcomes for underserved communities
NEW YORK, NY – July 23, 2025 – Curinos Inc., a global data intelligence business that helps banks and fintechs grow through AI-driven analytics, today announced the selection of three early-stage companies to join the inaugural Curinos FinTech Incubator. The program, launched in partnership with CoMotion at the University of Washington, supports startups that are building cutting-edge financial tools and technologies, with a focus on underserved communities, smarter personalization, and behavioral insights that improve financial outcomes. As part of CoMotion Labs, these startups benefit from access to entrepreneurial resources, expert mentorship, and targeted programming designed to support their growth.
The 2025 cohort includes Nudge Money (New York, NY), Parish (Milwaukee, WI), and Prof of Wall Street (Toronto, ON). Together, these startups represent a powerful cross-section of innovation, leveraging AI, behavioral finance, and alternative data to deliver solutions that promote inclusion and improve decision-making across the financial services landscape.
- Nudge Money uses AI and behavioral science to help credit unions and community banks transform raw data into personalized, automated engagement that drives deposit and loan growth. By tailoring outreach at scale, Nudge empowers smaller institutions to compete with digital-first fintechs without adding headcount or major infrastructure.
- Parish turns justice-related financial obligations into credit-building opportunities for families impacted by incarceration. Through its flagship product, Jump, the platform enables users to report payments to major credit bureaus, helping them build credit, improve financial stability, and break the cycle of generational poverty.
- Prof of Wall Street combines behavioral finance research with AI to detect and correct investment biases in real time. Its modular analytics platform helps financial institutions identify patterns in investor behavior and deliver personalized insights that improve portfolio performance, engagement, and retention.
“Curinos is proud to support startups that are addressing complex challenges through data, technology, and empathy as part of our innovation strategy,” said Olly Downs, Chief Technology and AI Officer at Curinos. “Each of these companies represents a unique, forward-thinking approach to improving financial outcomes, whether through personalization, inclusion, or smarter decision-making in areas where Curinos unique combination of industry expertise, data assets and technical talent together with CoMotion’s powerful innovation community can truly provide business acceleration. We’re excited to help them scale their solutions and bring fresh ideas to the financial services ecosystem.”
Throughout the program, cohort members will receive mentorship from Curinos leaders, access to exclusive market insights, benchmarking tools and industry data, and guidance on distribution, pricing strategy, customer segmentation and more. The incubator builds on Curinos’ mission to power intelligent financial decisions and support the next generation of fintech innovation.
For more information on the Curinos FinTech Incubator, visit https://curinos.com/curinos-fintech-incubator.
About Curinos
Leaders at financial institutions call on Curinos to help them navigate a changing industry and chart new paths to growth, as only Curinos brings together the industry-exclusive expertise, insights and analytical firepower that fuel a strategic competitive advantage. Curinos solutions combine vast, proprietary data with predictive analytics, enabling clients to identify emerging opportunities and make informed decisions that drive sustained performance improvements. A trusted partner to the industry and leading financial institutions around the world, Curinos helps uncover key opportunities that drive business growth.
About the University of Washington and CoMotion
Ranked by Reuters as the #1 most innovative public university in the U.S., UW is a leading recipient of federal research funding, producing innovations that have the potential to change the world—from biofuel alternatives to more effective treatments for Alzheimer’s disease and brain cancer, to purification technologies for drinking water in developing countries.
CoMotion at the University of Washington partners with the UW community on their innovation journey, providing tools, connections, and acumen to transform ideas into economic and societal impact. CoMotion Labs, part of CoMotion, serves as a multi-industry incubator for early-stage startups from the greater Seattle area, as well as the UW community. By providing essential infrastructure and opportunities for learning, mentoring, and networking, CoMotion Labs nurtures and enables success. Our Labs operate in four incubators: three located on the UW Seattle campus, each concentrating on a specific industry sector (life sciences, hardware, and technology), and one in downtown Seattle that focuses on climate tech.
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