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To Gauge A Consumer’s Channel Preference, Consider The Entire Portfolio

When it comes to communication preferences by channel, consumers vary widely, but not necessarily by demographics. Much more predictive are the content of the communication and where the individual is on the marketing journey. Marketers need the tools and analytics to discover which combination of these variables will most likely succeed at each stage of a campaign.
READ TIME: 2 MINS

November 6, 2023

Curinos Perspective: Fed Holds Rates Steady Again, Home-Lending Pressures Continue

As expected, the FOMC has held the Federal Funds rate flat in a target range of 5.25% to 5.50%. But even as the Fed continues its pause, rates for home lending and deposits are likely to remain elevated. That’s because key inflation and macroeconomic indicators take time to play out, and a continuing tidal wave of low-interest renewing CDs will intensify the competition for rate shoppers.
READ TIME: 6 MINS

November 1, 2023

2024 Deposit Growth May Not Meet Expectations

Well over half of banking professionals say their institution will grow deposits by 1% or more in 2024. But fully 84% of these same respondents said the industry would stay flat or lose deposits. We applaud the self-confidence, but the math could be against it, so we counsel caution.
READ TIME: 2 MINS

October 20, 2023

Clear Routes To Action Can Drive CD Renewals To Digital

With nearly 10% of U.S. retail deposits renewing by the end of Q1 ’24, engaging customers and members through the most accessible channel – digital – will be critical to CD renewal and retention.
READ TIME: 2 MINS

October 12, 2023

For Mortgage Portfolio Lending, A Barbell Effect Is In “Overdrive”

Because rates for portfolio loans have increased relative to those sold into the secondary market, portfolio lenders are targeting borrowers at opposite ends of the spectrum: low-to-moderate income on one, high wealth on the other.
READ TIME: 3 MINS

October 10, 2023

Higher-For-Longer Rates Complicate Once-Easy Decisions On Branch Closures

As we enter a period of higher-for-longer interest rates, compressed NIM and slower loan growth, financial institutions will inevitably turn to managing expenses as they work to stay in the black.
READ TIME: 2 MINS

October 3, 2023

The Moat You Thought You Had? It’s Been Breached

Pandemic. Near-zero rates. Surge deposits. Those were the days. The realm was secure from interlopers – or so it seemed.
READ TIME: 6 MINS

September 21, 2023

Higher Rates Push Banks To Draft A CD Maturity Playbook

In 2020, with interest rates in freefall during the pandemic and the Federal Reserve committed to accommodative policy, demand for CDs evaporated.
READ TIME: 7 MINS

September 21, 2023

Curinos Review Fall 2023

Welcome to the Fall 2023 issue of the Curinos Review. No one needs to be reminded that profits at many traditional banks are under intense pressure. But while unfavorable lending performance drove many past downturns, the current challenges are emanating from the liability side of the balance sheet.
READ TIME: 3 MINS

September 21, 2023

Curinos Perspective: The Risk Of “Magical Thinking” In A Fed Funds Plateau

We see complacency among many bankers who feel that a Fed plateau will ease pressures on deposit betas. Prior cycles show that betas keep climbing even after the Fed Funds rate peaks, and significant back books in both commercial and consumer are yet to reprice.
READ TIME: 6 MINS

September 20, 2023

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