As acquisition costs rise and margins tighten, leading financial institutions are shifting away from volume-led growth toward Demand Deposit Acquisition (DDA) strategies that deliver measurable balance-sheet impact.
Join Curinos and Mastercard, alongside Busey Bank, to learn how value-based DDA acquisition campaigns are outperforming traditional approaches, driving higher funded deposits, improved efficiency, and stronger returns.
What you’ll learn:
- How value-led DDA campaigns deliver stronger funded deposits and improved ROMI
- Real-world results showing measurable lift versus control groups and prior methods
- Why leading FIs are redefining DDA success beyond account volume
Speakers:
Hank Israel, Managing Director, Curinos | Michael Whalen, Principal, Strategic Partnerships, Mastercard | Dan McCarthy, EVP, Busey Bank, Director of Enterprise Payments and Deposit Processing
