Gross treasury management (TM) fees were up 6.6% for the full year 2024. This was nearly double the rate that the average bank saw in 2022 and 2023 and slightly below 2021 growth, which was buoyed by fees from historically high levels of DDA. Unlike in both 2022 and 2023, the growth beat inflation, so it was real (first chart).
YoY Gross TM Fee Growth – FY21 to FY24
Note(s): YoY growth calculated using January to December totals for each year
Source(s): Curinos TM Fee Analyzer
Curinos’ advanced metrics in TM Fee Analyzer show that the growth was strongly attributed to pricing gains. Nearly half was captured in the first quarter when most banks implemented their annual TM fee price increases. They were then able to maintain the higher prices and grow marginally in each successive quarter (second chart).
2024 FY Gross TM Fee Growth by Quarter
Source(s): Curinos TM Fee Analyzer
In our previous surveys, banks reported that much of their focus on pricing had been on optimizing exception pricing, and last year was no exception. It doubled in 2024 and continues at an elevated pace this year.
Implementing and maintaining these types of price increases—often on the bank’s largest and most important clients—requires timely, reliable, granular price benchmarks for the top services that are moving the needle. To be sure their strategies and actions are aligned with peers and that they’re striking the right balance between growth and client experience and expectations, banks also need the latest data-fueled insights on overall product, pricing and volume trends.
