For consumers looking to engage in convenient digital banking, bill pay has become essential. But it doesn’t help them at all—nor providers looking to deepen relationships—if they’re not aware of it. Enter personalized marketing. One provider has found that it’s increased bill pay activation by as much as 64%.
The bank’s strategy has been optimized for a click-through-rate model using Curinos’ Amplero Personalization Optimizer to understand what marketing messaging resonates with customers based on the individual attributes of each. Over the course of the campaign to date, bill pay activation has increased from 17% to 28%.
Amplero increased a bank’s bill pay activation by as much as 64%—from 17% to 28%.
For solidifying long-term banking relationships, setting up recurring and one-time payments through bill pay can be as critical as ensuring that direct deposits are posted to the account. Like direct deposit, it increases lifetime value and opens up opportunities for cross-sell. But that needs to start with customers knowing about it and activating it. Amplero can help.
