AI-powered optimization engines that continuously market experiences while building customer lifetime value allow marketers to spend their time on activities that humans can do best.
By transforming customer experiences from static campaigns to a continuous cycle of experimentation and optimization, AI-powered decision intelligence engines remove the need for marketing teams to spend time launching campaigns and refining audiences based on past campaign responses. Instead, marketers can focus efforts on more strategic and rewarding activities. They can ideate more on which products, value props and incentives can influence customer outcomes, learn how unique customer cohorts respond to libraries of treatments and look to understand how customers and market dynamics evolve over time.
68% reduction in personnel hours in year 1, 85% in year 3
Overall, resources can scale more efficiently. Curinos’ personalization optimizer Amplero has been shown to reduce personnel and agency hours by as much as 68% in the first year and 85% by year three by automating low-value tasks. That’s less time executing, more time creating and considering strategy. With AI-enhanced optimization, it’s the new norm.
