The Evolution of Business Banking

Just like other segments, business banking is moving toward a digital-first paradigm. Curinos is pleased to present key results from our Business Banking Shopper & White Space Research which was conducted in the fourth quarter of 2021 and included 2,400 respondents.

Physical locations are becoming less important.

Drivers of Convenience

Branch or ATM nearby
Strong digital capabilities

Drivers of Convenience

Branch or ATM nearby
Strong digital capabilities

With the shift toward digital channels, businesses are looking for…

Curinos has identified six segments of businesses that have distinct needs.

Segments of Business Customers and What They Want


Tools to support business as it grows

Meaningful guidance and insights


Omnichannel experience is a priority

Simplicity to stay on top of cash flow

Solution Seekers

Seek best-in-class solutions, regardless if they are from a bank

Growth-oriented with digital needs

Digitally Inclined

High digital expectations

Data keeps business informed

Penny Pinchers

Constant shoppers for best prices and simplicity

Feel left behind in today’s economy

Partner Seekers

Look for a partner in their bank

Find value in advice and seek value exchange from their bank

As a result, the strategy for each segment should be distinct.

Business Banking Segments by Relative Size and Churn 2021

Financial institutions can deliver true partnership for business customers.

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