To stand alone in Canadian retail banking, harnessing distinct and compelling consumer value is a necessity
Optimize Your Network
Evaluate Pricing And Profitability
Leverage micro-geographical market share dynamics to identify opportunities for growth and margin harvesting.
Engage Customers More Efficiently
Drill down to detailed share of wallet metrics that enable the formulation of customer strategy at a geographic level.
Improve Programmatic Targeting
Identify micro-markets with the highest penetration of digital-ready consumers, cross-related to product balance dollars and market share opportunity.
DemandScape In Action
DemandScape tracks customer behaviours, providing your teams with critical intelligence to cover key categories of your business.
- Market Share Optimization
- Data Extracts
- Channel Optimization
- See where you are over- and under-performing on balances, market share, and growth for a particular product in a specific geographic market
- Products Included: Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds
- Compare quarter over quarter performance in markets and highlight uplift from specific campaigns
- Benchmark average balances, the average number of products, and customer and market penetration in a geo-location against your peers
- Inform decisions on which marketing levers will optimize value per customer
- Forecast the preferences and feasibilities of specific markets for digital product introductions vs traditional physical channels
- View channel usage trends at a geographical level, allowing you to stay ahead of major shifts