Granular, 360-degree insights of customers and markets built to inform your next move

To stand alone in Canadian retail banking, harnessing distinct and compelling consumer value is a necessity.

DemandScape is an analytical tool that provides a localized view of product and customer-level performance and behavior, empowering banks to be more targeted from proposition development to campaign execution.

Optimize Your Network

Leverage detailed channel, branch, and competitor dynamics to identify distribution efficiencies and opportunities.

Evaluate Pricing and Profitability

Leverage micro-geographical market share dynamics to identify opportunities for growth and margin harvesting.

Engage Customers More Efficiently

Drill down to detailed share of wallet metrics that enable the formulation of customer strategy at a geographic level.

Improve Programmatic Targeting

Identify micro-markets with the highest penetration of digital-ready consumers, cross-related to product balance dollars and market share opportunity.

DemandScape In Action

DemandScape tracks customer behaviours, providing your teams with critical intelligence to cover key categories of your business:

  • Market Share Optimization
  • Data Extracts
  • Channel Optimization
Market Share Optimization
  • See where you are over- and under-performing on balances, market share, and growth for a particular product in a specific geographic market

  • Products Included: Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds

  • Compare quarter over quarter performance in markets and highlight uplift from specific campaigns


Data Extracts
  • Benchmark average balances, the average number of products, and customer and market penetration in a geo-location against your peers

  • Inform decisions on which marketing levers will optimize value per customer
Channel Optimization
  • Forecast the preferences and feasibilities of specific markets for digital product introductions vs traditional physical channels

  • View channel usage trends at a geographical level, allowing you to stay ahead of major shifts

DemandScape By the Numbers


Products Covered


Balanced Modeled


In Deposits Covered


Client Portal

Case Studies


IBERIABANK discusses how product and treasury
leverage PriceTek to collaborate on deposit decisions

Collaboration with KeyBank on next generation deposit optimization solution

What Our Clients Are Saying

With the added functionality of PriceTek’s Next Generation Optimizer, we are well-positioned to accelerate the growth of our customer base.

- Lionel Poudevigne Vice President,
Product Management Pricing and Forecasting at KeyBank

Our Insights

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.