Granular, 360-degree insights of customers and markets built to inform your next move
To stand alone in Canadian retail banking, harnessing distinct and compelling consumer value is a necessity.
DemandScape is an analytical tool that provides a localized view of product and customer-level performance and behavior, empowering banks to be more targeted from proposition development to campaign execution.
DemandScape In Action
DemandScape tracks customer behaviours, providing your teams with critical intelligence to cover key categories of your business:
- Market Share Optimization
- Data Extracts
- Channel Optimization
- See where you are over- and under-performing on balances, market share, and growth for a particular product in a specific geographic market
- Products Included: Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds
- Compare quarter over quarter performance in markets and highlight uplift from specific campaigns
- Benchmark average balances, the average number of products, and customer and market penetration in a geo-location against your peers
- Inform decisions on which marketing levers will optimize value per customer
- Forecast the preferences and feasibilities of specific markets for digital product introductions vs traditional physical channels
- View channel usage trends at a geographical level, allowing you to stay ahead of major shifts