Turn Deposit Data Into Confident
Pricing Decisions
What $6T In Deposit Data Is Showing Right Now
Deposit growth is becoming harder to predict, harder to sustain, and more expensive to replace when balances churn.
Curinos analyzes account-level deposit data across more than 70 financial institutions, representing over $6 trillion in deposits, to help banks understand where performance is shifting and where pricing decisions can have the greatest impact.
What Could A Small Shift Be Worth For Your Portfolio?
Even modest improvements in deposit growth, pricing strategy, and cost-of-funds management can have a meaningful impact at scale. Use the calculator to estimate what that could look like for your institution.
Results are estimates based on past client performance. It is not a forecast or a promise. Institutions using Deposit Optimizer typically experience 10x+ ROI over time. Validate your assumptions and results with a Curinos advisor.
Same Market. Different Outcomes.
Not every institution is experiencing the current environment the same way.
A performance gap is emerging between those growing efficiently and those facing increasing pressure from churn and acquisition costs. The difference is not prediction. It is visibility.
Download our full industry report to see:
- Deposit growth by customer segment and product
- Deposit product mix trends over time
- Deposit acquisition and portfolio rates and betas by customer segment and product
The Questions We Hear All The Time
| What data supports these ROI results? | Deposit Optimizer is informed by Curinos proprietary data, competitive intelligence, and observed client outcomes. Across rate environments, institutions using Deposit Optimizer have consistently outperformed peers on deposit growth and pricing discipline by identifying and executing on specific, data-backed opportunities. |
| What does it take to get started? | Getting started involves setting up a standard deposit account feed, which we will load into the platform. Curinos Client Success partners work with your team to teach you how to use the platform and make better pricing decisions with it on an ongoing basis. |
Is my data secure?
| Security is our top priority, and we protect client data as if it were our own. Curinos applies industry-leading security tools and standards and operates exclusively on anonymized data. Our SOC 2 Type II report covers key trust principles and provides independent assurance of security control effectiveness. |
| Who uses Deposit Optimizer today? | Deposit Optimizer is used by more than 65 financial institutions, ranging from community banks with under $1B in deposits to some of the largest institutions globally. |
Stay Ahead Of The Market
Want to understand the drivers behind the numbers?
Explore how leading institutions are navigating today’s deposit environment with greater confidence.
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Let’s turn insight into impact.
Connect with Curinos to see how our AI-first platform helps you accelerate impact, drive profits and grow with purpose.