Acquisition IQ

Spend smarter with comprehensive benchmark data to drive  marketing efficiencies

Marketing investments are more important than ever, but accurate, supporting data can be difficult to come by.

Acquisition IQ is the marketing measurement and optimization solution that provides a holistic picture of marketing performance, instilling confidence in the contribution of your efforts to customer acquisition. Our cross-institution marketing benchmark allows you to monitor and compare spend, efficiency, and organizational insights, establishing a “true north” on marketing investment and allocation decisions. 

Am I spending enough?

Balance your marketing spend and defend your budget with unmatched depth of data from across the industry.

How efficient is my spend?

Use financial services-specific benchmarks to alter channel investment and drive increased sales at the lowest cost.

How does my marketing organization compare?

Measure up with a best-in-class insights and expertise on competitive landscape, marketing trends, and key dynamics behind consumer bank choice.

Inside Acquisition IQ:

  • Competitor Analysis
  • Real and current data sourcing
  • Recommendations and Insights
Competitor Analysis

Granular view of spend and performance across banks

With Acquisition IQ, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.

Real and current data sourcing

Optimization provides marketers guidance on spend allocations across channels

At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.

Recommendations and Insights

Curinos experts help you make sense of industry and consumer trends

Cut through the data interpretation delay and gain access to a standardized, unbiased strategic sounding board for tactical and allocation decisions, giving you the power to use Acquisition IQ data to communicate marketing’s contribution to the business while defending budgets, channel selection, and partnerships.

Acquisition IQ By the Numbers


Banks Sourced

$4 Billion

In Spend Tracked


Personalized Data
Readouts Per Year

Case Studies


IBERIABANK discusses how product and treasury
leverage PriceTek to collaborate on deposit decisions

Collaboration with KeyBank on next generation deposit optimization solution

What Our Clients Are Saying

With the added functionality of PriceTek’s Next Generation Optimizer, we are well-positioned to accelerate the growth of our customer base.

- Lionel Poudevigne Vice President,
Product Management Pricing and Forecasting at KeyBank

Our Insights

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.