Spend smarter with comprehensive benchmark data to drive marketing efficiencies
Marketing investments are more important than ever, but accurate, supporting data can be difficult to come by.
Acquisition IQ is the marketing measurement and optimization solution that provides a holistic picture of marketing performance, instilling confidence in the contribution of your efforts to customer acquisition. Our cross-institution marketing benchmark allows you to monitor and compare spend, efficiency, and organizational insights, establishing a “true north” on marketing investment and allocation decisions.
Inside Acquisition IQ:
- Competitor Analysis
- Real and current data sourcing
- Recommendations and Insights
Granular view of spend and performance across banks
With Acquisition IQ, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.
Optimization provides marketers guidance on spend allocations across channels
At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.
Curinos experts help you make sense of industry and consumer trends
Cut through the data interpretation delay and gain access to a standardized, unbiased strategic sounding board for tactical and allocation decisions, giving you the power to use Acquisition IQ data to communicate marketing’s contribution to the business while defending budgets, channel selection, and partnerships.